The world-renowned British design competition D&AD is coming to Taiwan for an exhibition organized by the National Taiwan University of Science and Technology. For the Taiwanese creative designers who are already familiar with D&AD, this is an eagerly awaited opportunity to witness the physical exhibition. Amidst the outbreak of the pandemic, the visual identity of the exhibition features the iconic D&AD award – a pencil, with various fruits revealed through different cut openings of the pencil. This represents Taiwan’s reputation as the ‘Fruit Kingdom,’ combining the prestigious international award with the unique local characteristics of Taiwan, making it the most captivating visual display of the exhibition.

Client/National Taiwan University of Science and Technology
Creative, art direction/ken-tsai lee
Design/Du Hao-wei
3D Modeling/Brandon Wang, Zhang Qiao
Film/Brandon Wang