Type Directors Club Annual Exhibition in Taiwan 2020

In 2020, the COVID-19 pandemic had a global impact, leading many countries to suspend physical social activities. Fortunately, Taiwan was relatively unaffected by the pandemic in 2020, allowing the planned New York Type Directors Club Annual Exhibition to proceed as originally scheduled.
Due to the widespread nature of the pandemic, the event aimed to reflect the circumstances of organizing activities during such times. Breathing, an essential action for everyone, became the creative element. The act of blowing up balloons was used to represent enduring creativity. During the exhibition, fully inflated balloons were hung on the walls of the venue. As time passed, a specially designed mechanism caused the balloons to deflate gradually, leaving behind the letters "TDC 20" to symbolize the event.

Design by ken-tsai lee
Film by Brandon Wang